We created this striking 3D animation to present LiquidArray®: innovative probe and thermocycling technologies combined with results-at-a-glance software visualisation. A potential benchmark for the infectious disease diagnostics of tomorrow, this technology by Bruker enables next-generation multiplexing from a single sample.
Molecular diagnostics – such as PCR – are widely used in clinical microbiology for the detection and differentiation of sources of illness and disease. Multiplex tests and syndromic panels can target multiple pathogens simultaneously, from a single patient sample in a single test – increasing laboratory efficiency and supporting clinical decision-making.
Our animation team is often faced with the task of shaping an artificial world that nevertheless looks and feels organic. This occasion was different: in presenting Bruker's technology, the focus lay on spotlighting specific objects in a way that is both accurate and attractive. In the creative process, which thereby became somewhat akin to product design, we drew a lot of inspiration from glassy materials and crystal structures.
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One of the things that make LiquidArray® a potential game changer is its use in combination with specific software, enabling the wealth of captured information to be automatically interpreted and clearly presented. To avoid breaking style while bringing this message across, we made sure any on-screen captions were thoroughly integrated within the 3D landscape.
Without an obvious backdrop that adds context to the scenes, we needed to find another way to create variation and a satisfying overall look. Although the use of eye-catching colours may appear to have been a purely artistic choice, this in fact needed to be aligned meticulously with the science behind the matching of DNA strands. With the addition of dynamic scene transitions and a host of moving parts, we feel viewers will have no trouble remaining focussed and engaged throughout.
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