Cell avidity is a measure of the total binding strength between immune and cancer cells. It serves as a key predictor of antitumour function. This crucial parameter can be captured by LUMICKS’ z-Movi Cell Avidity Analyzer. z-Movi is a state-of-the-art benchtop instrument that, in a single run, can accurately measure the cell avidity between hundreds of single cells. In our animation, we showcased the z-Movi in a colourful and clean style. The bright colours used give the instrument a lively feel, while the immaculate details emphasise its high-tech functionalities.