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Bayer Environmental Science introduces TurfView™, an innovative turf management platform designed to support turf managers’ decisions. In collaboration with Bayer, and our partner Bernstein we made a short animation film as part of the platform's branding.


The superhero

The direction we were given was to establish the turf manager as a superhero. In order to capture this spirit, we incorporated familiar superhero actions and visual tropes like 'the superhero landing'. We also expanded the superhero theme in terms of music and sound design.


Comic book aesthetic

The film's style was based on comic book aesthetics. By using a straightforward colour palette, and simple outlines we created a vibrant aesthetic. This not only emphasises a singular idea, but is also easily recognized and remembered.

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