In the global fight against cancer, Y-mAbs is offering a new and potentially ground breaking technology called SADA or Liquid Radiation. In collaboration with Y-mAbs we created a 3D animation that explains this 2-step drug delivery strategy,
The animation needed to be visually arresting and immediately understandable for potential investors, while the general public should be able to follow the film as well. A major goal for the animation team was to translate the complicated biological process into an fairly simple visual story. In order to do so, they focused on incorporating only a few elements: the human body, the antibodies and the cells in the body.
The Sensu team worked closely with Y-mAbs leadership on the visuals for this animation. We needed to find the right balance between an awe-inspiring look from a design perspective, and the correct scientific models and details. By merging our expertises during this collaboration we were able to incorporate both.
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