Digital Twins

Insilico

New brand identity

For Insilico Biotechnology AG, we created a new brand identity from scratch. A brand identity consisting of a logo and other brand elements, web design, and a 3D-animated film. We took the concept of the digital twin as a starting point, and incorporated it into all the elements. Together, these elements form a recognisable unity.

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Logo

The logo we designed combines a futuristic look with playfulness. The ‘O’ is the recognisable brand element, and – along with its mirroring components – it refers to the digital twins that are central to Insilico’s software. The logo reappears in the various add-ons that are part of Insilico's software platform.

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Web design

We used the animated film as the basis for the web design, in order to realise a seamless interaction between the film – which is prominent on the website – and the website itself. It's a colourful design, which strikes a balance between professionalism, futurism, and playfulness.

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3D-animated film

The film visualises the digitalisation of the pharmaceutical industry, showing a clear transition from a conventional laboratory setting to a virtual one: the real world's digital twin counterpart. In the virtual world, we see the benefits of Insilico's software applications, and how users can interact with the virtual environment.

Find out what we can do for you!

Contact us at info@sensu.org or call +316 38 19 02 46.

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