blog_1_22_sep_2016

22 Sep Science is Sexy

Dear readers,

As Sensu’s producer and one of the company’s founders, I have the honour of kicking off our first series of blogs, in which we will be sharing some of our knowledge and insights. These blogs will be written for scientists, communicators, innovators and artists, as well as  for anyone out there who simply loves science.

Sensu is constantly creating science videos for some of the best universities in the world. We work with scientists who passionately devote their lives to research, studying really small things for decades, as well as with scientists who think in light years, for whom decades are really small things. Each of these scientists studies something completely different, but they have one thing in common: they all want to contribute to a better world.

We haven’t always been working in this field, but over the last couple of years Sensu gradually slid into the fascinating world of science and innovation. We started off with a couple of smaller projects, but science really started getting to us in 2013 when the University of Groningen asked us to create a series of film portraits about some of the best scientists in the world. We met people at Harvard, Stanford and Princeton. We cruised and even cycled – as befits a real Dutchy – through London, New York and Washington, in search of the most cinematic surroundings and appealing images.

As our roots lie in marketing and communication, we soon came to the realization that science’s image is in need of a boost – or as Robbert Dijkgraaf, Director of the Institute of Advanced Study in Princeton, puts it:

“Imagine a time machine that sends a person from fifty years ago to 2016. What would this person be impressed by most of all? My top two categories would be science and communication. Both of these domains have exploded and changed beyond recognition. Just think of what the revolutions in molecular biology and nanotechnology have brought us, or the invention of the smartphone and internet. The time traveller would surely draw the following conclusion: if science and communication have grown this much, then science communication must also have increased to the max!”

Further on in the article, Robbert Dijkgraaf explains why he thinks that science communication has in fact not increased to the max, and why there is much to be gained. Here at Sensu, we want to help fix science’s image. We want to explain the difficult things. We want to spark people’s curiosity. We want to show off the sexy side of science.

That’s why we are launching this series of blogs. Some beautiful examples of the kind of science we get to see will hopefully inspire you, just like they inspire us. Together, we’ll be doing our part in increasing science communication to the max!

Thanks for reading.
Caspar

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