Food is Emotion

Food is Emotion

From the supermarket and restaurants to the gym and social media, we are overloaded with information about healthy and sustainable food everywhere. Despite all this information, we often choose to consume food that is less healthy or sustainable. But why? How does this process actually work? Why do we end up choosing certain products? The Food is Emotion research project tries to answer these questions in different ways.
We made this video for Wageningen University Research. It is a mix of 3D animation and film which is a really good combination for explaining this kind of research.
Interested in reading more on the subject of Food is Emotion? Read more here.
Do you want to make a film for your own research? Click here, and let us know what you’d like.


Wageningen University Research


Director: Jesper Buijvoets
Producer: Caspar de Zeeuw
D.O.P.: Peter Reese
Animator: Tobias Hoffmann
Editor: Jesper Buijvoets
Sound design: Maarten Westra - Dither

Consumer Choices, Food is Emotion, Research, Short Film, Wageningen University Research